Good Morning Britain’s Adil Ray goes off on Piers Morgan-style rant at ‘racist’ chicken shop branding meant to stop knife crime

Good Morning Britain’s Adil Ray goes off on Piers Morgan-style rant at ‘racist’ chicken shop branding meant to stop knife crime

GOOD Morning Britain’s Adil Ray kicked off today at “racist” chicken shop branding meant to stop knife crime. Piers Morgan’

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GOOD Morning Britain’s Adil Ray kicked off today at “racist” chicken shop branding meant to stop knife crime.

Piers Morgan’s summer stand-in host slammed the Home Office’s latest anti-knife crime campaign that puts warnings on takeaway boxes and argued: “Why don’t we put warnings in pubs on pint glasses, ‘don’t beat your wife when you go home?’”.

GMB’s Adil Ray goes off on Piers Morgan-style rant at ‘racist’ chicken shop boxes

Adil said the project has been labelled “embarrassing, stupid, and racist” as newsreader Sean Fletcher summarised: “It’s a stereotype isn’t it. It’s the assumption that black people just eat chicken.”

Speaking to co-host Kate Garraway, Adil continued: “I thought it was a joke. It’s incredibly demonising, we’re in a society where we’re supposed to be playing against this idea of stereotypes.

“That’s ridiculous if you are a black kid going to get chicken this weekend you are going to think ‘well hang on, is that me?

“Am I now involved in knife crime?’ It’s going to make you more angry and anti-establishment. I mean we know that there are beers that are called wife beater but do we put warnings in pubs, don’t go home and beat up your wife? No, we wouldn’t do that.”

Adil felt strongly that the campaign is ridiculous and viewers agreed

Viewers agreed with the host as one said: “Oh yeah putting a message on boxes of chicken is going to stop knife crime isn’t it. I can’t believe people get paid to come up with these ideas.”

One more said: “Only black people eat chicken? What is this b****x gmb?”

As another moaned: “Us whities like a bit of crispy chicken to.”

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